<\/p>\n

On May 21, 2014 the Oceanside Chamber was one of the locations for the very first Google Partners Live Chromecast Event. The event was organized by Google and hosted by Lisa Frost of AMAZEINC Internet Solutions as part of the Google Partners Small Business series.<\/span><\/p>\n

Here’s a recap of the key ideas, tools, and resources to grow your business presented by Frederick Vallaeys, Google Adwords Evangelist.<\/span><\/p>\n

KEY point: The importance of optimizing your Business online.\u00a0 While most businesses already have some website or internet presence the real question is, “are you targeting the audience that you want to reach?”\u00a0 There are over 100 Billion Google searches per month. To get found in any of these requires using the proper keywords to target your audience.\u00a0 Google calls this \u201cthe moment of relevance\u201d.\u00a0 Once you have found your keywords, the initial instinct is to overload that keyword content on your website.\u00a0 Do NOT overstuff your content with just those keywords.\u00a0 Write content that will also ENGAGE your visitors and keep them on your website.\u00a0<\/span><\/p>\n

KEY point: Resources to get higher search results in Google. Get listed in directories and get reviews.\u00a0 90% of customers say buying decisions are influenced by seeing positive online testimonials; however, 55% of small businesses don\u2019t have any reviews online. That is a major disconnect. When asking for reviews from your customers, direct them to the site that you use most \u2013 like the Google+ Profile specific to your business!\u00a0 Be consistent with your address and phone number.\u00a0 Use a local phone number to engage locally.\u00a0 Engage frequently and DO NOT copy reviews from Google+ to your own site.\u00a0 If Google recognizes that the review has been duplicated, it may remove it from the G+ profile.\u00a0<\/span><\/p>\n

KEY point: SEO is very important but greatly misunderstood. Google indexes over 60 Trillion pages and uses over 200 factors to rank results.\u00a0 Most important points; keep your content fresh and engaging, avoid outdated content like copyright from 2009, keep your content relevant and benefit focused.\u00a0 Take advantage of all the new features on the Search Results Pages (SERPs) https:\/\/serps.com\/tools\/<\/a>.\u00a0 Consider doing some Shopping Ads through AdWords.\u00a0 It used to be that only your website could rank organically now Google SERPs show much more than just website results so include social media, videos, photos, and other content in your mix.<\/span><\/p>\n

KEY point: Make sure you have a mobile friendly website.\u00a0 3 of 4 smartphone users have contacted a business they found on their phone.\u00a0 Keep menus short, let users purchase as guests, design efficient forms, and let users click to call or find you. Offer downloadable coupons or use QR codes.<\/span><\/p>\n

KEY point: \u00a0Get More Customers Through AdWords. Google AdWords is the most effective way to reach people looking for what you offer.\u00a0 Statistics show that 97% of consumers research products online before buying locally.\u00a0 AdWords also generates interest in your company, products, and services.\u00a0 Local marketing with AdWords is equally important.\u00a0 Statistics show that 72% of consumers who searched for local information on a smartphone visited a store within 5 miles.\u00a0 Remarketing is a recent new tactic to target potential customers.\u00a0 Ever go on a website to look for something and then leave, but then you start to see ads for that very same site?\u00a0 That is called \u201cremarketing\u201d.\u00a0 It is proven that remarketing can more than double the conversion rates. Bottom line is AdWords is affordable for small businesses IF managed effectively.\u00a0\u00a0<\/span><\/p>\n

KEY point: YouTube.\u00a0 Did you know that there is an average of 63 hours watched on YouTube per month?\u00a0 Now you can also advertise on YouTube through TrueView, where you only pay for interested users.\u00a0 Visit http:\/\/www.google.com\/ads\/innovations\/trueview.html<\/a> for more details. Google owns YouTube and includes videos in their search results if they are indexed correctly.<\/span><\/p>\n

KEY point: Maximize your social presence.\u00a0 27% of time online is spent on social media in the United States.\u00a0 Be where your audience is such as G+, Facebook, Twitter, etc and be interesting.\u00a0 Maintain a consistent tone. Post a mix of interesting content and promotional offers.<\/span><\/p>\n

KEY point: Grow With Smarter Insights.\u00a0 Google offers many helpful tools that can help you measure your results like Google Analytics and Webmaster Tools. Google Insights, Trends and Alerts can help you track trends and how to adapt to changes happening online and within your industry. You can even track competitor websites, create custom dimensions and metrics to collect accurate data that\u2019s unique to your business. You can then use this data to create new, relevant and engaging content that will appeal to your target market.<\/span><\/p>\n

KEY point: Keeping up on the rapidly evolving Online Marketing landscape. Since many small business owners have limited resources the inclination is to try and manage your own online presence to save money. The irony is most business owners are too busy running their business to become internet marketing experts. This is why Google developed the Google Partners program. Working with an experienced Google Partner agency like AMAZEINC Internet Solutions can actually help you save time, money and frustration.\u00a0 All Google Partner agencies are committed to staying on top of the industry and can be a key player in turning these tips and tools into successful strategies for your business.<\/span><\/p>\n

It was a pleasure to be able to share this information and as your local Google Partner we are here to help you grow your small business.\u00a0 If you would like to view the entire Chromecast, here is the link:<\/span>
\n \u00a0http:\/\/www.youtube.com\/watch?v=BEnm0e-cZSw&feature=share&list=UUc688n0naRh68-n5LSiVNFA<\/a><\/span><\/p>\n

If you would\u00a0like to schedule a FREE Consultation\u00a0to discuss your internet success plan in more detail, please visit us at www.amazeinc.com<\/a> or call (760) 754-8012.\u00a0<\/span><\/p>\n

Author:<\/span><\/p>\n

Sarah Candelaria<\/span>
\n Social Media Specialist<\/span>
\n Amazeinc Internet Solutions<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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